PS2 price cut could steal Wii market share, says Sony

Sony predicts new pricing on the PS2 will steal Nintendo's Market.

Sony America’s John Koller has stated his belief that the PlayStation 2’s newly introduced $99 price tag will help pinch a significant amount of market share away from Nintendo Wii in the U.S.

Speaking to GameDaily, Koller stated: “We do think the $99 price point could steal some share [from Wii].”

Koller also highlighted similarities between both machines, noting that Nintendo’s system is closer to the PS2 from a technological standpoint in comparison to current generation platforms. Furthermore, he also believes the price cut will facilitate Sony’s efforts in attracting a wider demographic, specifically, 'young and female' audiences.

“From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles. It’s obviously not an HD box and the software development is on a par with where PS2 development is, so that’s a much more realistic and similar demographic,” said Koller.

“We feel very confident that the $99 price level will allow us to grab our share [of the young and female audience]”